Grace Factor Apparel

Privacy Policy

Last updated: July 25, 2026

This Privacy Policy describes how Grace Factor Apparel ("Grace Factor," the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from gracefactor.com, or otherwise communicate with us collectively through the "Services."

For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, and security questions.
• Shopping information, including the items you view, place in your cart, or add to your wishlist.
• Customer support information, including information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide certain information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect Through Cookies

We automatically collect certain information about your interaction with the Services, referred to as "Usage Data." To do this, we may use cookies, pixels, and similar technologies collectively referred to as "Cookies." Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors that collect payment information, such as bank account information, credit or debit card information, and billing addresses, to process payments and fulfill orders.
• Third parties that use online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies, when you visit our Site, open or click emails, or interact with our Services or advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or for their policies or practices. For more information, please review the section titled "Third-Party Websites and Links."

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you. This includes processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention

We use your personal information to detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.

Communicating with You

We use your personal information to communicate with you, provide customer support, improve our Services, respond to your requests, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies used to power our Shopify store, please review Shopify's Cookie Policy .

We use Cookies to power and improve our Site and Services, remember your actions and preferences, run analytics, and better understand how visitors interact with the Services. We may also permit third-party service providers to use Cookies to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can adjust your browser settings to remove or reject Cookies. Please note that removing or blocking Cookies may negatively affect your experience and may cause certain features or functionality to work incorrectly or become unavailable. Blocking Cookies may also not completely prevent the sharing of information with third parties, such as advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• Vendors or third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Business and marketing partners, including Shopify, that help provide services and advertise to you. These partners will use your information in accordance with their own privacy notices.
• Third parties when you direct, request, or consent to the disclosure of information, such as when shipping products or using social media widgets or login integrations.
• Our affiliates or entities within our corporate group, where applicable.
• Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
• Government authorities or other parties when required to comply with legal obligations, respond to subpoenas, search warrants, or similar requests, enforce applicable terms, or protect our Services, rights, users, or others.

During the past 12 months, we may have disclosed the following categories of personal information for the purposes described in this Privacy Policy:

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews or other user-generated content. If you submit content to a public area of the Services, that content may be public and accessible to anyone.

We do not control who may access information you choose to make publicly available and cannot guarantee that parties with access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties. If you follow a link to a site that is not affiliated with or controlled by us, you should review that site's privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms. Information you share on public or semi-public platforms, including third-party social networking platforms, may be viewable by other users without limitation. The inclusion of a third-party link does not necessarily imply that we endorse the platform, its content, or its owners or operators.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the information below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee complete security. Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

The length of time we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be declined where permitted by law.

• Right to Access or Know: You may have the right to request access to personal information we hold about you, including information about how we use and disclose it.
• Right to Delete: You may have the right to request that we delete personal information we maintain about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal information.
• Right to Portability: You may have the right to receive a copy of personal information we hold about you and, in certain circumstances, request that we transfer it to a third party.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on your consent to process personal information, you may have the right to withdraw that consent.
• Right to Appeal: You may have the right to appeal our decision if we decline your request. You may do so by replying directly to the denial.
• Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe option included in those emails. Even after opting out, you may still receive non-promotional communications relating to your account, orders, or transactions.

You may exercise applicable rights through options available on our Site or by contacting us using the information below.

We will not discriminate against you for exercising your privacy rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding to a request.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. Before accepting such a request, we may require the agent to provide proof that you authorized them to act for you, and we may require you to verify your identity directly with us. We will respond to requests within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or submit a complaint to your local data protection authority.

Contact Us

Privacy Questions or Requests

If you have questions or concerns about our privacy practices or would like to exercise an applicable privacy right, please contact us.

Grace Factor Apparel

Email: contact@gracefactor.com